TikTok
Composing music for TikTok videos requires a good understanding of the platform and its audience. TikTok is known for short, entertaining videos, often made by teenagers and young adults. The music needs to appeal to that audience and capture their attention. Many successful creators produce or refine their sounds in a recording studio, with professional mixing and mastering.
One approach is to draw on trends and genres that are popular on the platform, including pop, hip-hop, dance and electronic music. A strong beat and a catchy chorus can help viewers remember the song and associate it with the video.
Length is another important consideration. TikTok videos are usually short, so the music needs to fit that brief time frame while still telling a complete story.
